Uncategorized By By Corrie Williams, Managing Director of Elemental
Aug 14, 2018

Poor data is killing your NHS sales campaigns

Despite its importance to sales and marketing campaigns, the quality of data is not treated with the same amount of scrutiny as crafting a message, getting the design nailed and reviewing a press release line-by-line. Truth be told, data is often an...

Uncategorized By Corrie Williams, MD of Elemental
Jul 19, 2018

How you can boost your NHS B2B sales data before September

Adding market intelligence to your B2B sales data is surprisingly underestimated by NHS IT suppliers, and I’ll tell you why. (Off topic but relevant): Would you play darts without a dartboard? No. This is because you need to know where to aim...

Uncategorized By Vicky Dingle, Head of Data Intelligence, Elemental
Jun 28, 2018

NHS IT sales teams: why you need more than job titles

You’ve got enough battle wounds to know that selling to the NHS can be gruelling. Rifling through procurement frameworks, writing tender bids and applying for funding streams are a long process to engaging with your target market. The simple fact is that...

Uncategorized By Corrie Williams, MD of Elemental
Jun 15, 2018

Advice for NHS IT suppliers: marketing in tough times

By: Corrie Williams, Managing Director of Elemental 15 June 2018 The NHS IT market expected to reach £4bn by 2022 and yet despite market opportunities in abundance, it is a turbulent commercial landscape for IT suppliers. Some suppliers are making great strides...

Uncategorized By Corrie Williams
Apr 16, 2018

Three easy steps to tackling GDPR, and sleeping better

By: Corrie Williams, Managing Director of Elemental 17 April 2018 Has GDPR been keeping you awake at night? As someone who has run a business managing high-quality data for clients over the last decade, I too have had my fair share of...